1 Year.
5 Experiments.
A collection of experiments exploring the intersection of AI, sports, and technology. Built by Farah Bastien — from corporate sports innovation to independent building.
All Experiments
Watch Her Win v1.0
Canada's first discovery platform for women's sports. Aggregates games, news, and podcasts across 15+ leagues. Built with AI-powered development, reducing costs by 80%.
Hockey Podcast: AI Game Recaps
Automated podcast generation using AI to create engaging game recaps. Transforms box scores and play-by-play into listenable content.
Try Hard
A fun endless runner game celebrating women's rugby. Jump, dodge, and score tries in this kid-friendly mobile game built with vanilla JavaScript.
U Sports Championship Explainer
AI-generated explainer video breaking down the U Sports championship format. Built using Google NotebookLM to experiment with AI-powered sports storytelling.
Broadcast Rights Negotiation Tool
Spotify for sports. Marketplace where leagues, broadcasters, and fans transact. Making underserved sports content—high school, minor leagues, women's sports—actually watchable.
A Note From Farah
After nearly a decade building innovation at MLSE — from founding SportsX to contributing to the Raptors' championship — I stepped into a new chapter. These experiments represent my year of independent building, exploring what's possible when you combine AI-powered development with deep sports industry knowledge.
Each project taught me something different about building in public, failing fast, and the incredible potential of women's sports.